Link Building Companies in New Zealand
Link building is the work of earning links from other sites. Digital PR is the related offer that earns coverage and mentions, sometimes with a link. The useful comparison is how targets are chosen and what is refused, not a promise of a certain number of links. Agencies on this page publish link building or digital PR. Ask what each placement includes and how removals are handled.
This page compares 20 agencies with a New Zealand location.
Digital Presence
Digital Presence is a Christchurch web design and SEO agency for small and medium-sized businesses, led by founder Simon Mullinger, a web designer and SEO specialist with more than 15 years of experience across media, advertising and digital marketing. The business is 100% locally owned and operated in Christchurch. Its best-known offer is subscription websites with no upfront cost, with plans from $95 a month that include hosting, SSL security, basic SEO and monthly edits, plus custom, ecommerce and redesign projects. Its SEO service covers local SEO and Google Maps visibility through Google Business Profile optimisation, review management and local citations, along with E-E-A-T-focused service pages and blog content, on-page optimisation and technical fixes for broken links, slow pages and mobile issues. Campaigns follow three steps: an audit and roadmap comparing the client's site with competitors, a fix-and-build stage with content and local backlinks, and monthly plain-English reporting on rankings, traffic and enquiries. Work is also optimised for AI search tools such as ChatGPT and Gemini. SEO runs month to month with no lock-in contracts, and Digital Presence also manages Google Search, Display, Remarketing and Performance Max campaigns. Clients include a Christchurch law firm, a florist and a dental practice.
EightySix Digital
EightySix Digital is a Christchurch digital marketing agency run by founder Stu Clark, who brings more than 15 years in the trades and over a decade running his own Christchurch business to his search work. Clients deal directly with Stu rather than a call centre or account manager, and the agency serves businesses across Christchurch and Canterbury as well as Dunedin, Queenstown, Hamilton, Tauranga, Auckland and Wellington. Its SEO service covers keyword research and strategy, on-page SEO, technical SEO including speed, mobile, indexing and schema, local SEO through Google Business Profile management, citations and map pack optimisation, content and copywriting, and link and authority building. Answer engine optimisation for Google AI Overviews, featured snippets and voice search is included in every plan, and generative engine optimisation for tools such as ChatGPT, Perplexity and Gemini is available as an add-on. Pricing is published: a Small Business plan from NZ$600 a month plus GST for local-focused work, and a Full SEO plan from NZ$750 a month that starts at five hours of work and scales by the hour, all with no lock-in contracts and plain-English monthly reporting. EightySix Digital also builds hand-coded, mobile-first websites and manages Google Ads, with a particular focus on plumbers, electricians, trades and construction firms, and tourism operators.
Elliott Digital
Elliott Digital is an Auckland SEO agency founded by Sonia Elliott, who works directly with clients as their SEO consultant and brings more than a decade of experience helping businesses grow sales and leads. The business is 100% New Zealand owned and operated and concentrates exclusively on search engine optimisation rather than spreading across other marketing channels, working with businesses in Auckland and across New Zealand. Its services cover local SEO for small businesses, ecommerce SEO for online stores, link building campaigns focused on quality backlinks, SEO audits, SEO copywriting and one-to-one SEO consulting, along with optimisation for AI-powered search tools such as ChatGPT and Gemini. Engagements follow a five-step process: client discovery, in-depth market and competitor analysis using SEO tools, a tailored strategy with transparent pricing, ongoing implementation and optimisation, and plain-language reporting, with in-person client meetings where possible. Packages are tiered for small, medium and large New Zealand businesses, from a Basic package of clear, actionable recommendations, through Full Service SEO with competitor analysis and a backlink strategy, to a Premium package. An SEO Kickstarter package starts from $500, and clients are not locked into long-term contracts.
FizzyPop
FizzyPop is a Napier digital marketing agency at 27 Tennyson Street that specialises in search engine optimisation and performance-led acquisition for New Zealand businesses. SEO is where the team started, and the service covers technical SEO audits, on-site content optimisation, white-hat link building, Google Business Profile management and local SEO for map pack and local search visibility. Work is tied to measurable outcomes such as leads and sales rather than vanity traffic, with forecasting and channel planning across organic search, paid search, display, YouTube and email. The agency is a Google Partner with accreditations in Search, Display, Video and Shopping Ads, and often pairs SEO with paid search gap analysis so organic and paid results reinforce each other. Website design, development, conversion rate optimisation and fast hosting are offered alongside search work so technical fixes that unlock rankings can be implemented in house. Clients have included industrial, agricultural, professional services, retail and tourism businesses across Hawke's Bay and further afield, with a free on-site SEO audit tool available for a first-pass health check before any engagement begins.
Kiwi Web Design
Kiwi Web Design is an Auckland digital marketing agency based at 147 Great North Road in Grey Lynn, founded by Charlie Chao, who worked across digital marketing and web projects in Auckland before starting the business. It works with service businesses, professional firms, tradies, restaurants, cafés, clinics and local brands, and clients deal with Charlie directly from strategy through launch rather than through account managers. Its approach combines three parts aimed at steady enquiries: a conversion-focused website, local SEO and AI SEO that build Google and Maps visibility over time, and Google Ads for buying-intent traffic while organic rankings grow. The SEO work covers Google Business Profile optimisation, local citations, map pack rankings, geo-targeted keyword research, technical fixes such as site speed, Core Web Vitals and schema markup, on-page optimisation, SEO content and link building from relevant New Zealand sources, with monthly reports tied to real enquiries. It describes itself as an AI-native studio that uses AI-assisted workflows to keep costs down; quotes are scoped to each business, contracts are month to month with no lock-in, and most websites launch within two to three weeks. It also runs Meta Ads and ChatGPT Ads and offers WordPress maintenance and ecommerce builds. Contact is hi@kiwiwebdesign.co.nz or 021 039 6580.
Lawford & Co
Lawford & Co is a Dunedin-based web design and marketing agency founded by James Higgs, who learnt SEO from the ground up across a range of marketing roles before starting the company. The business is now part of the Caddie Digital family, giving its clients a larger support team while keeping the same Dunedin-focused service. Its SEO work is split into local SEO, covering Google Business Profile optimisation, map pack rankings and reviews, and website SEO, covering content optimisation, technical performance, internal linking and keyword strategy. A structured quarter-by-quarter programme starts with an audit and strategy, sets up the fundamentals, then builds authority through earned links, expanded content and stronger local signals, with reporting that teaches clients to understand and eventually own their SEO. The team has claimed more than 400 Google Business Profile pages across Australasia. Lawford & Co also designs and builds custom, mobile-first websites and redesigns, provides hosting and maintenance, and runs certified Google Ads management across search, display, YouTube, remarketing, Shopping and Performance Max campaigns. SEO case studies include Preston Black luxury transport, Aspiring Medical and law firm Wilkinson Rodgers, and its website portfolio includes the Dunedin Gaol.
Melia Marketing
Melia Marketing and Design is a Christchurch digital marketing agency led by director Gareth Melia, with an in-house team of copywriters, pay-per-click and SEO specialists, web developers, graphic designers and a project manager. Its local SEO service targets Google rankings for the searches customers make near them, covering keyword research, organic traffic growth, backlink strategy and keyword-led website content, and it treats web design and SEO as one job because page structure affects how a site ranks. Google Ads campaigns cover search advertising, pay-per-click strategy, retargeting and monthly performance reporting. The agency also builds websites, designs brands, writes copy, produces video and photography, and sets up AI chatbots and marketing automation. It says it has onboarded more than 130 clients, and its about page reports 38 million impressions, 521,000 clicks and 312,000 leads generated across advertising platforms in a year. Testimonials on the site come from clients including The Old Vicarage and Formance, and recent projects include websites for Elite Built, Silver Wave and Get Leaf. Contact is enquiries@meliamarketing.com or 03 365 0468.
MOGGED
MOGGED is a small, New Zealand owned web design and SEO studio based at 262 Thorndon Quay in Thorndon, Wellington. It builds websites, runs SEO and manages ads for small businesses that have no marketing department, and keeps all design, writing and code in New Zealand rather than sending work offshore. About a third of its clients are outside the capital and are served by phone, video and screen-share, and the studio says it has worked with more than 100 New Zealand businesses. Its local SEO plan is a fixed monthly fee, month to month after the first three months, covering Google Business Profile setup and optimisation, local landing pages and on-site fixes, reviews and citations, readiness for AI search and a one-page monthly report. A Growth SEO plan for multi-location, national and online stores adds a content programme of guides and service pages, authority and link building, conversion and call tracking and a monthly strategy call. Technical work covers speed, structure, page titles, schema markup and internal links. The team also offers combined website and SEO builds, with a free homepage preview before any payment. Clients include Pulse Health, Frosty Boy, Koru Kids Early Learning Centre, Matthew Palmer Construction and Kickflip Pizza.
Muritai Group
Muritai Group is a Christchurch digital marketing company based at Unit 1, 21 Humphreys Drive, Ferrymead, working with businesses in Canterbury and across New Zealand and Australia. Its core offer is Muritai SEO, a set of monthly SEO packages with transparent pricing and ongoing support, sized for businesses from sole traders to larger firms. On-page work fine-tunes keywords, messaging, code structure and site errors so Google understands what a business does. Off-page work builds backlinks every month to grow site authority, while local search optimisation covers Google Business Profile, consistent business details across the web and positive reviews, so nearby customers find the business first. The team also optimises sites for AI-driven search results. Alongside SEO, Muritai offers online marketing strategy, website design, social media marketing, email marketing and digital advertising, so a business can run its search, site and campaigns through one provider. Prospective clients can request a free SEO report with keyword research before committing, and the company can be reached by phone on 03 376 6061 or through its Christchurch office.
Nexaii
Nexaii is a Wellington-based digital marketing agency founded by Trent Pinet that works with trade and service businesses across the Wellington region, including Wellington CBD, Lower Hutt, Upper Hutt, Porirua and the Kapiti Coast. Its clients include plumbers, electricians, builders, landscapers, cleaners and professional service firms, and the agency is deliberately small, so clients deal directly with the founder rather than an account manager. Its SEO service follows a four-stage monthly process. It starts with keyword research into the high-intent local searches customers use, mapped to the services and suburbs that matter most, then moves to on-page and technical work on page titles, headings, internal links, site speed and mobile performance. Google Business Profile and map pack optimisation covers categories, service areas, photos, posts, citation cleanup and a review strategy, and the service also includes link building plus a plain-English monthly report and call. SEO is priced at a published $950 a month with no lock-in contracts. Alongside SEO, Nexaii runs Google Ads campaigns with conversion tracking, builds fast mobile-first websites, and offers AI automation such as database reactivation campaigns, AI voice agents for calls and automated follow-up sequences. New clients start with a free digital audit.
Safari Digital
Safari Digital is a dedicated SEO agency with its New Zealand office at Level 4, 1 Kenwyn Street in Parnell, Auckland, and a location page for Christchurch businesses. It was founded in 2018 by Liam Ridings and works with companies across New Zealand, Australia, Singapore and the United Kingdom, citing more than 300 SEO partnerships for government agencies and small, large and enterprise businesses. It offers no other marketing services, so its team spends its time on search alone, and it markets itself only through its own SEO. Its services cover local SEO for businesses targeting nearby customers, small business SEO, ecommerce SEO for stores on Shopify, WooCommerce and Magento, enterprise SEO for multi-region sites, SEO copywriting in the client's brand voice, and white-label SEO partnerships for other digital agencies. Clients consult directly with SEO specialists rather than salespeople or account managers, get a customised SEO dashboard available around the clock, and start with a free strategy session followed by a written proposal outlining their market position. Where short-term leads matter, it partners with Google Ads specialists while organic work builds, aiming to reduce clients' reliance on paid channels over time. Contact is hello@safaridigital.co.nz or +64 9 872 8895.
SimplySEO
SimplySEO is a Wellington SEO and Google Ads agency run by managing director Jackson Ertel, who has worked in Google Ads and website optimisation since 2003. The business began when former clients asked Jackson to keep looking after their marketing, and it still works on the same principles of honest advice, transparent pricing and recommendations without jargon. The team does not outsource work overseas or rely on automated SEO audits, preferring to review each client's online presence directly and give best-practice recommendations. Its SEO work is packaged as a Basic SEO Audit covering 5 to 10 pages from $999 plus GST, a Large SEO Audit for sites of 10 or more pages from $1,999 plus GST with keyword mapping and content recommendations, and a Full SEO Package, priced after investigation, that adds link analysis and link generation for competitive industries. Alongside search, SimplySEO manages Google Ads campaigns and Google Ad Grants, and builds and hosts websites, with a senior web developer handling site builds. It also provides white-label SEO and Google Ads services to marketing agencies around New Zealand, covering SEO audits, keyword and ranking investigation, Google Business Profile optimisation and white-labelled reporting. New clients start with a free discovery call.
SlateSEO
SlateSEO is a Wellington-based studio focused on local SEO and conversion-ready websites for trades and service businesses across Wellington, the Hutt Valley and Porirua, including plumbers, electricians, builders, roofers and painters. Its aim is to win local search in both Google Maps and organic results, turn that visibility into enquiries, and add paid advertising only once tracking is in place and the return is clear. The work covers technical SEO such as crawl and indexation problems, page speed, schema and internal linking, fast service pages with tracking on every form and phone tap, and Google Business Profile management covering categories, services, posts and reviews, plus consistent business details across New Zealand citation sites and curated backlinks. Instead of a monthly PDF, clients get a live report link showing weekly keyword positions, site health and the work completed each month, with Google performance read from Search Console. Packages are month to month in NZD, from the Get Found plan at $249 a month through Local Launch, Growth and Scale, with optional Google Ads and Meta Ads management and one-off SEO audits. Published work includes a 112 percent lift in organic leads over 90 days for Window Maintenance, plus sites for Aroha Apothecary and Scendent Mental Health. Contact is hello@slateseo.co.nz or 021 638 205.
Swilden SEO
Swilden SEO is a small search engine optimisation and digital marketing agency on Victoria Street in Whitiora, Hamilton, working with businesses across the Waikato that want to be found in local Google results and win more leads. The name blends those of its two founders, Willa, who brings the creative side, and Dennis, who brings technical and business experience, and the pair started it to help local businesses do well online. Its SEO work centres on keyword research into the words customers actually search, on-page optimisation and content improvements, and link building that earns references from reputable websites, with ongoing adjustments as search algorithms change. It runs a dedicated programme for legal practices covering family, contract and property law firms, adding review and reputation management, social media engagement and thought-leadership content such as blog posts, videos and webinars. Swilden also builds simple websites for businesses, takes over the management of sites owners have built themselves, and prepares digital marketing strategies that work out where customers are searching and how to reach them ahead of competitors. It offers a range of SEO and digital marketing packages and a free consultation. Contact is info@swilden.com or +64 27 492 2911.
The Hustle
The Hustle is a Dunedin digital agency at 90 Crawford Street that has been building websites, apps and digital marketing for nearly 20 years, with a team based in Dunedin and across Aotearoa. Its SEO work is done entirely in house in New Zealand, with no off-shoring, and covers website audits, on-site and off-site optimisation, ethical link building and long-term SEO strategy. Each engagement starts with market and competitor research and keyword evaluation, followed by a site analysis and an initial report with recommendations. The team then updates titles, meta descriptions, headings and content, builds a content strategy, fixes site speed issues and creates and submits sitemaps, reviewing results and reporting every month. Clients also get access to the agency's own marketing platform for keyword analysis, automated monthly reports and performance charts. Beyond SEO, The Hustle offers custom website design and development, Shopify development, app and software development, performance tuning, secure hosting and technical services such as DNS, email management and API integration. Portfolio work includes speed optimisation and a custom PC part-picker tool on the Shopify store of Godmode, a New Zealand PC builder.
The Marketing Studio
The Marketing Studio is a Nelson marketing consultancy established in 2004, working from Suite 2, Level 1, 244 Hardy Street and led by director and marketing consultant Chris Butler with an in-house graphic and web design team. It helps owner-operators and managers who lack the time or experience to plan their own promotion, combining marketing strategy with production across web, print, social media, radio and TV. Its search engine optimisation service covers on-page work, identifying the most important key phrases for a site, updating content and building internal links, plus off-page link building, Google Analytics setup and training on how to read the data. Conversion optimisation reviews calls to action and usability so visitors turn into enquiries, and the team also sets up and manages Google Ads and Facebook ads campaigns. Three published SEO audit packages, from a quick overview for DIY websites to a detailed e-commerce report, review websites, keywords, blogs and social visibility, and the studio can implement the recommended changes for time-poor clients. Other services include website design and build, email marketing, social media, copywriting, PR and event management. Clients include Nelson Day Surgery, Metalcraft, the Nelson Tasman Chamber of Commerce, Tile Direct Nelson and Milnes Beatson Accountants.
Thinkroom
Thinkroom is a digital marketing agency that started in Christchurch in 2012 and runs its New Zealand office from a coworking space in Ferrymead, where Martin leads the Christchurch branch and its client book while the founder, whose first business began in the city in 2003, is now based in Australia, with further offices on the Sunshine Coast, in Perth and in London. It works with established Canterbury businesses, including service, trades and B2B firms, and keeps a deliberately capped client list with no lock-in contracts. Its SEO work runs under one senior strategist and covers technical SEO and site health, keyword research and on-page work so a site's own pages do not compete with each other, content written with a genuine point of view, backlink outreach and local SEO, plus the website and user experience changes that turn rankings into enquiries. It also treats answer engine optimisation as part of the same job, aiming for citations in Google's AI Overviews, ChatGPT and Perplexity by keeping pages indexed, useful and trusted. Alongside search it manages Google Ads, Facebook, Instagram and LinkedIn advertising, email marketing and website development, and reports results in plain English each month. Contact is martin@thinkroom.com or 021 0216 7777.
TooGood
TooGood is an NZ-owned digital marketing agency based in Auckland, with its office on Cheshire Street in Parnell. The team specialises in performance SEO and paid media, measuring success in revenue and leads rather than vanity rankings. SEO work covers technical SEO, content written answer-first for Google and AI citation, link building, local SEO for geographic markets, ecommerce SEO for Shopify stores, and AI SEO or GEO so brands show up in ChatGPT, Perplexity and Google AI Overviews. Google Ads, Meta advertising, analytics setup and website builds sit alongside organic work so the full journey converts. Clients deal directly with the technical experts doing the work rather than account managers, and retainers start around two thousand dollars a month with no fixed-term contracts. Industries highlighted on the site include ecommerce, lead generation, healthcare, dentists, beauty and wellness, trades, construction, real estate, tourism and hospitality, and financial services. The founders positioned the agency after years inside large NZ shops managing major Google Ads accounts, with a focus on honest advice when spend is not working.
Traction Marketing
Traction Marketing is a Christchurch digital growth agency headquartered on Level 5, 200 High Street in Christchurch Central. It started in 2015 as Stratigence Ltd, giving Kiwi tech companies senior marketing help from a shared co-working space, rebranded as Traction Marketing in 2020 when it built an in-house team, and by its tenth year in 2025 had grown to 14 people. Co-founder and CEO Jordana Clarke brings more than 20 years in export strategy and digital marketing. Its Christchurch-based SEO team handles on-page and off-page SEO, technical SEO, local SEO for Google Maps, content optimisation and link building for local, national and international audiences, and it also offers answer engine optimisation. Paid work covers Google Ads, display, YouTube, Performance Max, Bing and LinkedIn, Facebook and Instagram advertising, with conversion rate optimisation, A/B testing and market validation alongside. Published case studies include LMA Timber, which it says lifted inbound enquiries by 86 percent through SEO and AEO, plus RedSeed, Nutrient Rescue, Millpond and Ryman Healthcare. Contact is hello@tractionmarketing.nz or 03 384 0101.
Unbound
Unbound is a Hamilton digital marketing agency based at 1/1 Ward Street, focused on growth marketing for local and ambitious New Zealand businesses. It is a Google Premier Partner for 2026, a status that places it in the top 3% of agencies across New Zealand and Australia, and several clients have worked with the team for more than a decade. Its SEO service starts with a full site audit and an initial phase of one-off fixes, followed by ongoing on-page optimisation, fresh content and link building through online PR, guest posting and existing relationships, avoiding black-hat techniques. The service also covers local SEO through Google Business Profile optimisation, consistent business details and local content, as well as ecommerce and technical SEO, with monthly reports on rankings, organic traffic and conversions. Beyond SEO, Unbound runs Google Ads across Search, Shopping, Performance Max, Display and YouTube, social media ads on Meta, TikTok, LinkedIn and Pinterest, programmatic, audio and digital out-of-home campaigns, plus conversion rate optimisation with A/B testing, analytics and a creative studio for video, animation and design. Sectors include industrial, health, B2B, rural, SaaS, ecommerce, retail and automotive businesses.
What to ask a Link building agency
- How are sites chosen, and what will you not place a link on?
- What do you report for each link besides the URL?
- Is digital PR in scope, or is the work limited to outreach lists?
- Who approves targets before placement?
- How do you handle a link that is later removed?
Link Building in other cities
Other services in New Zealand
- GEO agencies in New Zealand
- Local SEO agencies in New Zealand
- Ecommerce SEO agencies in New Zealand
- Web design agencies in New Zealand
- PPC and Google Ads agencies in New Zealand
- Content marketing agencies in New Zealand
- Technical SEO agencies in New Zealand
- Social media agencies in New Zealand
- Shopify SEO agencies in New Zealand
- Small business SEO agencies in New Zealand
- SEO audit agencies in New Zealand
- CRO agencies in New Zealand