Ecommerce SEO Agencies in New Zealand
Ecommerce SEO is search work on a store: product pages, category pages, crawl paths through the catalogue, and the queries people use before they buy. It is different from a general SEO retainer because the template and the catalogue drive most of the URLs. Agencies on this page publish an ecommerce service. Compare platform experience and how they report commercial outcomes, not only keyword positions.
This page compares 14 agencies with a New Zealand location.
A1 Websites
A1 Websites is a Nelson web design, SEO and Google Ads practice run by Marcus, who has worked professionally online since 1998 and deals with clients directly from the first conversation through implementation and ongoing improvement, with no account-manager layers in between. Its SEO work starts with mapping important searches to the right pages so each page has a clear job and pages do not compete for the same phrase. Technical foundations cover crawl and indexation checks, status codes, canonicals, sitemap coverage and noindex rules, page weight, layout stability and mobile usability, plus headings, metadata and structured data. It also plans content and internal linking, and protects rankings during website migrations by inventorying indexable URLs, mapping redirects and checking the release. Alongside search it builds and redesigns sites on WordPress, Shopify, WooCommerce, Squarespace and Wix, and manages Google Ads and Shopping. Published work includes ongoing SEO and Google Ads for Nelson manufacturer O2B Healthy, Google Ads across Marsden Hotels and Resorts properties, and sites for Ironline Steel Detailing and Cycle Nelson. A1 does not guarantee rankings. Contact is marcus@a1websites.co.nz or 022 391 3500.
Digital Presence
Digital Presence is a Christchurch web design and SEO agency for small and medium-sized businesses, led by founder Simon Mullinger, a web designer and SEO specialist with more than 15 years of experience across media, advertising and digital marketing. The business is 100% locally owned and operated in Christchurch. Its best-known offer is subscription websites with no upfront cost, with plans from $95 a month that include hosting, SSL security, basic SEO and monthly edits, plus custom, ecommerce and redesign projects. Its SEO service covers local SEO and Google Maps visibility through Google Business Profile optimisation, review management and local citations, along with E-E-A-T-focused service pages and blog content, on-page optimisation and technical fixes for broken links, slow pages and mobile issues. Campaigns follow three steps: an audit and roadmap comparing the client's site with competitors, a fix-and-build stage with content and local backlinks, and monthly plain-English reporting on rankings, traffic and enquiries. Work is also optimised for AI search tools such as ChatGPT and Gemini. SEO runs month to month with no lock-in contracts, and Digital Presence also manages Google Search, Display, Remarketing and Performance Max campaigns. Clients include a Christchurch law firm, a florist and a dental practice.
Elliott Digital
Elliott Digital is an Auckland SEO agency founded by Sonia Elliott, who works directly with clients as their SEO consultant and brings more than a decade of experience helping businesses grow sales and leads. The business is 100% New Zealand owned and operated and concentrates exclusively on search engine optimisation rather than spreading across other marketing channels, working with businesses in Auckland and across New Zealand. Its services cover local SEO for small businesses, ecommerce SEO for online stores, link building campaigns focused on quality backlinks, SEO audits, SEO copywriting and one-to-one SEO consulting, along with optimisation for AI-powered search tools such as ChatGPT and Gemini. Engagements follow a five-step process: client discovery, in-depth market and competitor analysis using SEO tools, a tailored strategy with transparent pricing, ongoing implementation and optimisation, and plain-language reporting, with in-person client meetings where possible. Packages are tiered for small, medium and large New Zealand businesses, from a Basic package of clear, actionable recommendations, through Full Service SEO with competitor analysis and a backlink strategy, to a Premium package. An SEO Kickstarter package starts from $500, and clients are not locked into long-term contracts.
Firebrand
Firebrand is a full service design, marketing and digital agency that began in Ōtepoti Dunedin and works from 4 Dowling Street, with a second office at Hargest House in Invercargill. Led by managing director Georgina Guthrie-Murray, its team of designers, developers and marketing strategists helps New Zealand organisations decide what needs to change and then builds the work to deliver it. Its search work focuses on how search engines and AI answer systems find, understand and cite a business: GEO audits that test the questions buyers ask and record where the organisation appears, AI search strategy covering entities, authorship and content priorities, and structured data and schema markup for people, services and locations. Websites are built with crawlable links, semantic structure, descriptive metadata and strong performance so they are ready for search from launch. Firebrand also delivers web design and development, e-commerce, custom integrations and applications, website support, marketing strategy, content and organic marketing, paid media across Google Ads, Meta and LinkedIn, graphic design and brand identity. Projects include work for Port Otago, the Highlanders, Mercy Hospital, Oritain, Great South, Southern Way and Te Atamira, across private businesses, public and regional bodies, health, education and community organisations.
Grow My Business
Grow My Business is a family-run website agency based at Level 2, 182 Vivian Street in Te Aro, central Wellington. It began in 2015 when founder Iona Elwood-Smith started her own business consultancy after more than 20 years of growing businesses, and the team has since grown into its own office while making a point of employing locally and upskilling young people. The agency designs and builds custom WordPress websites with speed, usability and search visibility built in, and also rescues broken or underperforming sites so they load faster and convert better. Its SEO service starts with SEO Foundations, a one-off package from $3,000 plus GST that makes a site technically sound, optimises it for the keywords that bring in money, prepares it for AI search and ends with a prioritised 12-month plan. Ongoing monthly retainers start from $499 plus GST and cover new content, optimising existing pages, reviews, Google Business Profile work and links. It also offers AI search optimisation so businesses can be quoted by ChatGPT, Gemini and Google's AI Overviews, plus care plans, managed hosting, ecommerce, accessibility and membership websites. It has dedicated services for associations, property managers, real estate and plumbers, and its clients include Wellington City Mission.
Hands Free Marketing
Hands Free Marketing is a Napier, Hawke's Bay web design and digital marketing business run by Jevon Quirk. The site positions the studio as based in Napier and serving Hastings, the wider Bay and clients further afield, with LinkedIn listing headquarters in Napier and an office in Onekawa. Work centres on websites built to generate leads rather than act as brochures, with Standard and Premium packages that include on-page SEO foundations, mobile optimisation, contact forms and location details, plus e-commerce builds. A dedicated Hawke's Bay SEO service covers site audits, indexing, structured data, security and speed work, keyword research and on-page content so local businesses can improve visibility and organic traffic. Paid media covers Google Ads and Meta campaigns aimed at tradies, service businesses and smaller online stores. Jevon's background includes helping grow an international digital business before focusing on local clients; testimonials describe hands-on delivery since 2020. Contact is published as jevon@handsfreemarketing.com and 027 590 9421, with free short consultations offered on the SEO pages.
Kiwi Web Design
Kiwi Web Design is an Auckland digital marketing agency based at 147 Great North Road in Grey Lynn, founded by Charlie Chao, who worked across digital marketing and web projects in Auckland before starting the business. It works with service businesses, professional firms, tradies, restaurants, cafés, clinics and local brands, and clients deal with Charlie directly from strategy through launch rather than through account managers. Its approach combines three parts aimed at steady enquiries: a conversion-focused website, local SEO and AI SEO that build Google and Maps visibility over time, and Google Ads for buying-intent traffic while organic rankings grow. The SEO work covers Google Business Profile optimisation, local citations, map pack rankings, geo-targeted keyword research, technical fixes such as site speed, Core Web Vitals and schema markup, on-page optimisation, SEO content and link building from relevant New Zealand sources, with monthly reports tied to real enquiries. It describes itself as an AI-native studio that uses AI-assisted workflows to keep costs down; quotes are scoped to each business, contracts are month to month with no lock-in, and most websites launch within two to three weeks. It also runs Meta Ads and ChatGPT Ads and offers WordPress maintenance and ecommerce builds. Contact is hi@kiwiwebdesign.co.nz or 021 039 6580.
Next Wave
Next Wave is a Hamilton digital marketing agency based at 526 Victoria Street, Hamilton Central, that describes itself as New Zealand's first AI-powered digital marketing agency. It is a Google Partner and works with businesses across New Zealand, serving Hamilton and the Waikato as well as clients in Auckland, Tauranga and Christchurch. Its SEO work pairs AI tools for trend analysis with hands-on strategy. It covers local SEO through Google Business Profile, local keywords and reviews; technical SEO for speed, crawlability and schema; ecommerce SEO for category and product pages on Shopify and other platforms; full SEO audits with a prioritised fix list; share-of-voice tracking against competitors; and generative engine optimisation aimed at being cited in Google's AI Overviews and tools such as ChatGPT. Beyond SEO, Next Wave manages Google Ads across Search, Shopping, Display and remarketing, managed weekly and reported in plain English, and runs social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Its Hamilton team also designs and builds Webflow, WordPress and Shopify websites, develops iOS and Android apps, sets up and integrates HubSpot CRM, and helps businesses adopt practical AI where it saves real time. New clients can start with a free audit report or a free consultation.
Origin SEO
Origin SEO is an independent, senior-led SEO consultancy based in Auckland, led by founder Alfonso Mannella, who has more than 15 years of experience across agencies, client-side roles and independent contracting. It works with New Zealand businesses and with agencies that need specialist SEO support, and takes on a small number of clients at a time so each engagement gets a customised approach rather than a template. Its services cover local SEO, B2B SEO, ecommerce SEO, international SEO, generative engine optimisation for visibility in AI platforms such as ChatGPT, Perplexity and Gemini, SEO migrations, website UX and white-label SEO outsourcing for agencies. Typical work includes technical audits, content planning and briefs, site structure and search intent mapping, and it can plug into an in-house team, lead a specific project or advise in the background alongside developers and designers. Pricing is transparent, with a published standard hourly rate and custom quotes for retainers and larger projects, no long-term contracts unless agreed, and a free top-level evaluation instead of automated audits. It does not guarantee rankings, does not outsource its work, and serves clients in Australia, the UK, Europe and North America as well as New Zealand. Contact is hello@originseo.com.
Responsive
Responsive is a boutique web design and development studio on Devonport Road in Tauranga, working with Bay of Plenty businesses and clients elsewhere in New Zealand. It has been building websites, online stores and custom web applications for about eight years, and because the team is small, clients deal directly with the people doing the work, led by web development lead Cy Messenger alongside digital consultant Rob Kramers and design lead Emma Treadaway. Its search offer is a fully managed SEO content writing service: the team handles keyword research, writes articles in the client's brand voice for New Zealand search intent, optimises title tags, meta descriptions and internal links, and publishes them straight to the client's website each week, with the aim of building organic rankings on Google and visibility in AI tools such as ChatGPT. The SEO Starter plan covers up to three articles a week and the SEO Growth plan up to five. Alongside content it designs and builds business websites and online stores, produces branding and graphic design, and provides managed hosting and ongoing support after launch. Published projects include sites for The Bistro, Z 24 Hour Fitness, Simply Dinner and NES Hire, plus custom software for HealthyHomes HQ. Contact is connect@responsiveweb.nz or 07 282 7187.
Safari Digital
Safari Digital is a dedicated SEO agency with its New Zealand office at Level 4, 1 Kenwyn Street in Parnell, Auckland, and a location page for Christchurch businesses. It was founded in 2018 by Liam Ridings and works with companies across New Zealand, Australia, Singapore and the United Kingdom, citing more than 300 SEO partnerships for government agencies and small, large and enterprise businesses. It offers no other marketing services, so its team spends its time on search alone, and it markets itself only through its own SEO. Its services cover local SEO for businesses targeting nearby customers, small business SEO, ecommerce SEO for stores on Shopify, WooCommerce and Magento, enterprise SEO for multi-region sites, SEO copywriting in the client's brand voice, and white-label SEO partnerships for other digital agencies. Clients consult directly with SEO specialists rather than salespeople or account managers, get a customised SEO dashboard available around the clock, and start with a free strategy session followed by a written proposal outlining their market position. Where short-term leads matter, it partners with Google Ads specialists while organic work builds, aiming to reduce clients' reliance on paid channels over time. Contact is hello@safaridigital.co.nz or +64 9 872 8895.
TooGood
TooGood is an NZ-owned digital marketing agency based in Auckland, with its office on Cheshire Street in Parnell. The team specialises in performance SEO and paid media, measuring success in revenue and leads rather than vanity rankings. SEO work covers technical SEO, content written answer-first for Google and AI citation, link building, local SEO for geographic markets, ecommerce SEO for Shopify stores, and AI SEO or GEO so brands show up in ChatGPT, Perplexity and Google AI Overviews. Google Ads, Meta advertising, analytics setup and website builds sit alongside organic work so the full journey converts. Clients deal directly with the technical experts doing the work rather than account managers, and retainers start around two thousand dollars a month with no fixed-term contracts. Industries highlighted on the site include ecommerce, lead generation, healthcare, dentists, beauty and wellness, trades, construction, real estate, tourism and hospitality, and financial services. The founders positioned the agency after years inside large NZ shops managing major Google Ads accounts, with a focus on honest advice when spend is not working.
Unbound
Unbound is a Hamilton digital marketing agency based at 1/1 Ward Street, focused on growth marketing for local and ambitious New Zealand businesses. It is a Google Premier Partner for 2026, a status that places it in the top 3% of agencies across New Zealand and Australia, and several clients have worked with the team for more than a decade. Its SEO service starts with a full site audit and an initial phase of one-off fixes, followed by ongoing on-page optimisation, fresh content and link building through online PR, guest posting and existing relationships, avoiding black-hat techniques. The service also covers local SEO through Google Business Profile optimisation, consistent business details and local content, as well as ecommerce and technical SEO, with monthly reports on rankings, organic traffic and conversions. Beyond SEO, Unbound runs Google Ads across Search, Shopping, Performance Max, Display and YouTube, social media ads on Meta, TikTok, LinkedIn and Pinterest, programmatic, audio and digital out-of-home campaigns, plus conversion rate optimisation with A/B testing, analytics and a creative studio for video, animation and design. Sectors include industrial, health, B2B, rural, SaaS, ecommerce, retail and automotive businesses.
Velocity Websites
Velocity Websites is a Christchurch digital marketing agency at 1/28 Cranmer Square in the central city. Trading since 2012, it combines custom website design and WordPress development with search engine optimisation, local SEO, content marketing, ecommerce builds on WooCommerce and Shopify, social media and video marketing. Its SEO pages position the team as small-business search specialists who design and optimise sites so they earn organic traffic from Google, then keep pages fresh as ranking signals change, with affordable SEO packages and a free online SEO audit tool on the site. Web design packages are published from $1,495 plus $39 per month hosting. The agency works Mon to Sat, 9am to 5pm, and publishes case studies on website and SEO traffic results for Christchurch startups and remade sites. Phone is 03-926-5272 and email is sales@velocitywebsites.co.nz.
What to ask a Ecommerce SEO agency
- How do you handle product and category pages, including indexation of filters?
- Which platforms have you worked on, and what is in scope for the catalogue?
- How do you measure commercial outcomes rather than rankings alone?
- Who writes product content, and who implements template changes?
- How are out-of-stock and duplicate product URLs treated?
Ecommerce SEO in other cities
Other services in New Zealand
- GEO agencies in New Zealand
- Local SEO agencies in New Zealand
- Web design agencies in New Zealand
- Link building agencies in New Zealand
- PPC and Google Ads agencies in New Zealand
- Content marketing agencies in New Zealand
- Technical SEO agencies in New Zealand
- Social media agencies in New Zealand
- Shopify SEO agencies in New Zealand
- Small business SEO agencies in New Zealand
- SEO audit agencies in New Zealand
- CRO agencies in New Zealand