Link Building Companies in Wellington
Link building is the work of earning links from other sites. Digital PR is the related offer that earns coverage and mentions, sometimes with a link. The useful comparison is how targets are chosen and what is refused, not a promise of a certain number of links. Agencies on this page publish link building or digital PR. Ask what each placement includes and how removals are handled.
This page compares 5 agencies with a Wellington location.
Media Giant
Media Giant is a Wellington digital marketing agency founded in 2016 and still run by its two co-founders, who say they have worked with more than 200 New Zealand businesses. Andy Barker leads strategy and client relationships and takes the first call with new clients, while Ryan Marston leads the build side, including websites, AI systems and the reporting platform. Its SEO and AI search service builds more than 25 links a month through directories, guest content, citations and digital PR, using white-hat methods only, and also works on the structure and citations that help a business get cited in ChatGPT, Perplexity and Google AI Overviews. Every link appears in a client dashboard with its source, score and anchor text. Other services include fast websites built to score in the high 90s on Google PageSpeed, Shopify stores, AI-assisted blogging, Google Ads management, email marketing and social media content. Pricing is published, with websites from $250 a month or $1,500 upfront and link building at $600 a month, on open terms with no lock-in. Example work includes a booking-led site for a dental practice, an AI automation agency site and a Shopify build for Possum Boutique. Contact is hello@mediagiant.co.nz or 04 555 0570.
MOGGED
MOGGED is a small, New Zealand owned web design and SEO studio based at 262 Thorndon Quay in Thorndon, Wellington. It builds websites, runs SEO and manages ads for small businesses that have no marketing department, and keeps all design, writing and code in New Zealand rather than sending work offshore. About a third of its clients are outside the capital and are served by phone, video and screen-share, and the studio says it has worked with more than 100 New Zealand businesses. Its local SEO plan is a fixed monthly fee, month to month after the first three months, covering Google Business Profile setup and optimisation, local landing pages and on-site fixes, reviews and citations, readiness for AI search and a one-page monthly report. A Growth SEO plan for multi-location, national and online stores adds a content programme of guides and service pages, authority and link building, conversion and call tracking and a monthly strategy call. Technical work covers speed, structure, page titles, schema markup and internal links. The team also offers combined website and SEO builds, with a free homepage preview before any payment. Clients include Pulse Health, Frosty Boy, Koru Kids Early Learning Centre, Matthew Palmer Construction and Kickflip Pizza.
Nexaii
Nexaii is a Wellington-based digital marketing agency founded by Trent Pinet that works with trade and service businesses across the Wellington region, including Wellington CBD, Lower Hutt, Upper Hutt, Porirua and the Kapiti Coast. Its clients include plumbers, electricians, builders, landscapers, cleaners and professional service firms, and the agency is deliberately small, so clients deal directly with the founder rather than an account manager. Its SEO service follows a four-stage monthly process. It starts with keyword research into the high-intent local searches customers use, mapped to the services and suburbs that matter most, then moves to on-page and technical work on page titles, headings, internal links, site speed and mobile performance. Google Business Profile and map pack optimisation covers categories, service areas, photos, posts, citation cleanup and a review strategy, and the service also includes link building plus a plain-English monthly report and call. SEO is priced at a published $950 a month with no lock-in contracts. Alongside SEO, Nexaii runs Google Ads campaigns with conversion tracking, builds fast mobile-first websites, and offers AI automation such as database reactivation campaigns, AI voice agents for calls and automated follow-up sequences. New clients start with a free digital audit.
SimplySEO
SimplySEO is a Wellington SEO and Google Ads agency run by managing director Jackson Ertel, who has worked in Google Ads and website optimisation since 2003. The business began when former clients asked Jackson to keep looking after their marketing, and it still works on the same principles of honest advice, transparent pricing and recommendations without jargon. The team does not outsource work overseas or rely on automated SEO audits, preferring to review each client's online presence directly and give best-practice recommendations. Its SEO work is packaged as a Basic SEO Audit covering 5 to 10 pages from $999 plus GST, a Large SEO Audit for sites of 10 or more pages from $1,999 plus GST with keyword mapping and content recommendations, and a Full SEO Package, priced after investigation, that adds link analysis and link generation for competitive industries. Alongside search, SimplySEO manages Google Ads campaigns and Google Ad Grants, and builds and hosts websites, with a senior web developer handling site builds. It also provides white-label SEO and Google Ads services to marketing agencies around New Zealand, covering SEO audits, keyword and ranking investigation, Google Business Profile optimisation and white-labelled reporting. New clients start with a free discovery call.
SlateSEO
SlateSEO is a Wellington-based studio focused on local SEO and conversion-ready websites for trades and service businesses across Wellington, the Hutt Valley and Porirua, including plumbers, electricians, builders, roofers and painters. Its aim is to win local search in both Google Maps and organic results, turn that visibility into enquiries, and add paid advertising only once tracking is in place and the return is clear. The work covers technical SEO such as crawl and indexation problems, page speed, schema and internal linking, fast service pages with tracking on every form and phone tap, and Google Business Profile management covering categories, services, posts and reviews, plus consistent business details across New Zealand citation sites and curated backlinks. Instead of a monthly PDF, clients get a live report link showing weekly keyword positions, site health and the work completed each month, with Google performance read from Search Console. Packages are month to month in NZD, from the Get Found plan at $249 a month through Local Launch, Growth and Scale, with optional Google Ads and Meta Ads management and one-off SEO audits. Published work includes a 112 percent lift in organic leads over 90 days for Window Maintenance, plus sites for Aroha Apothecary and Scendent Mental Health. Contact is hello@slateseo.co.nz or 021 638 205.
What to ask a Link building agency
- How are sites chosen, and what will you not place a link on?
- What do you report for each link besides the URL?
- Is digital PR in scope, or is the work limited to outreach lists?
- Who approves targets before placement?
- How do you handle a link that is later removed?