SEO Audit Agencies in New Zealand
An SEO audit is a structured review of how a site is crawled, indexed and internally linked, often with notes on content and links. The useful deliverable is a prioritised list of issues, not a long export of every warning. Agencies here publish audit work. Ask whether they only report the issues or also implement the fixes, and how long the review takes.
This page compares 18 agencies with a New Zealand location.
Cre8ive Marketing
Cre8ive Marketing is a Dunedin agency at 19 Royal Terrace that combines website design, branding, social media and search engine optimisation for South Island businesses and organisations. Its Web and SEO Audit service crawls a site for technical issues such as broken links, robots.txt, XML sitemaps and speed, then reports clear fixes aimed at better organic rankings without banned SEO tactics. The team also analyses keyword ranks, backlinks and competitor link profiles using specialised SEO tools, and helps with on-page optimisation and content decisions based on search volume. Beyond audits, Cre8ive runs SEO and digital marketing training through the Management Capability Development Fund, including courses on improving a website's online visibility. Day-to-day work spans brand identity, educational resource design, Meta advertising and ongoing organic social content for clients such as ENGAGE, Cancer Society Southern and local tourism groups. Businesses looking for a local Dunedin partner get direct access to Philippa and the team, with phone and email support from the Royal Terrace office.
Digital Kiwis
Digital Kiwis is an independent SEO and AI search agency based at 65 Abel Smith Street in Te Aro, Wellington, working with organisations throughout New Zealand. It is led by Peter Mahoney, who began building websites professionally in 1996 and took his first search engine optimisation role in 1997, and it brings in specialist collaborators when a project needs them while keeping strategy senior and communication direct. Its services cover SEO strategy and growth planning, AI search optimisation for generated answers and assistants, technical SEO and structured data, expert content and authority building, local and multi-location search across Maps and organic results, and evidence-led SEO audits followed by fixes and a roadmap. Clients can engage it for a one-off search overhaul, an ongoing growth programme of monthly delivery sprints with plain-English reporting, or embedded expertise where it provides strategy, quality assurance and coaching for in-house teams and partner agencies. Its process runs through discovery, design, delivery and compounding measurement. Contact is peter@digitalkiwis.co.nz or +64 22 411 8858.
Elliott Digital
Elliott Digital is an Auckland SEO agency founded by Sonia Elliott, who works directly with clients as their SEO consultant and brings more than a decade of experience helping businesses grow sales and leads. The business is 100% New Zealand owned and operated and concentrates exclusively on search engine optimisation rather than spreading across other marketing channels, working with businesses in Auckland and across New Zealand. Its services cover local SEO for small businesses, ecommerce SEO for online stores, link building campaigns focused on quality backlinks, SEO audits, SEO copywriting and one-to-one SEO consulting, along with optimisation for AI-powered search tools such as ChatGPT and Gemini. Engagements follow a five-step process: client discovery, in-depth market and competitor analysis using SEO tools, a tailored strategy with transparent pricing, ongoing implementation and optimisation, and plain-language reporting, with in-person client meetings where possible. Packages are tiered for small, medium and large New Zealand businesses, from a Basic package of clear, actionable recommendations, through Full Service SEO with competitor analysis and a backlink strategy, to a Premium package. An SEO Kickstarter package starts from $500, and clients are not locked into long-term contracts.
FizzyPop
FizzyPop is a Napier digital marketing agency at 27 Tennyson Street that specialises in search engine optimisation and performance-led acquisition for New Zealand businesses. SEO is where the team started, and the service covers technical SEO audits, on-site content optimisation, white-hat link building, Google Business Profile management and local SEO for map pack and local search visibility. Work is tied to measurable outcomes such as leads and sales rather than vanity traffic, with forecasting and channel planning across organic search, paid search, display, YouTube and email. The agency is a Google Partner with accreditations in Search, Display, Video and Shopping Ads, and often pairs SEO with paid search gap analysis so organic and paid results reinforce each other. Website design, development, conversion rate optimisation and fast hosting are offered alongside search work so technical fixes that unlock rankings can be implemented in house. Clients have included industrial, agricultural, professional services, retail and tourism businesses across Hawke's Bay and further afield, with a free on-site SEO audit tool available for a first-pass health check before any engagement begins.
Lawford & Co
Lawford & Co is a Dunedin-based web design and marketing agency founded by James Higgs, who learnt SEO from the ground up across a range of marketing roles before starting the company. The business is now part of the Caddie Digital family, giving its clients a larger support team while keeping the same Dunedin-focused service. Its SEO work is split into local SEO, covering Google Business Profile optimisation, map pack rankings and reviews, and website SEO, covering content optimisation, technical performance, internal linking and keyword strategy. A structured quarter-by-quarter programme starts with an audit and strategy, sets up the fundamentals, then builds authority through earned links, expanded content and stronger local signals, with reporting that teaches clients to understand and eventually own their SEO. The team has claimed more than 400 Google Business Profile pages across Australasia. Lawford & Co also designs and builds custom, mobile-first websites and redesigns, provides hosting and maintenance, and runs certified Google Ads management across search, display, YouTube, remarketing, Shopping and Performance Max campaigns. SEO case studies include Preston Black luxury transport, Aspiring Medical and law firm Wilkinson Rodgers, and its website portfolio includes the Dunedin Gaol.
MRD Web + Digital Marketing
MRD Web + Digital Marketing is a Napier digital agency based at 2/42 Tennyson Street, building websites and running online marketing for Hawke's Bay businesses. The team, led by directors Carrie and Mike Reaney, includes web designers, developers, a helpdesk coordinator and a digital marketing manager. Every MRD website is built to be search engine friendly and to pass Google's Core Web Vitals assessment, and the agency adds dedicated SEO services on top: keyword research using data from Google, Moz, Majestic and other sources, SEO audits that benchmark a site's development, backlinks and content and show its closest search competitors, SEO strategy with keyword mapping, and SEO copywriting. Its approach treats search visibility as digital market share and favours practical recommendations over tech talk. Alongside SEO, MRD offers website design and development, WordPress and Shopify e-commerce, Google Ads, analytics, email marketing, blog and news content, hosting, security and ongoing support through its own helpdesk. MRD is a Google Partner. Recent projects include websites for ABC Software, a horticulture software provider, Hawke's Bay Natural Lamb, New Zealand Game Birds, Motus Hydraulics, Conroy Removals and the Hawke's Bay Foundation, plus an e-commerce store for Waipawa Butchery.
Next Wave
Next Wave is a Hamilton digital marketing agency based at 526 Victoria Street, Hamilton Central, that describes itself as New Zealand's first AI-powered digital marketing agency. It is a Google Partner and works with businesses across New Zealand, serving Hamilton and the Waikato as well as clients in Auckland, Tauranga and Christchurch. Its SEO work pairs AI tools for trend analysis with hands-on strategy. It covers local SEO through Google Business Profile, local keywords and reviews; technical SEO for speed, crawlability and schema; ecommerce SEO for category and product pages on Shopify and other platforms; full SEO audits with a prioritised fix list; share-of-voice tracking against competitors; and generative engine optimisation aimed at being cited in Google's AI Overviews and tools such as ChatGPT. Beyond SEO, Next Wave manages Google Ads across Search, Shopping, Display and remarketing, managed weekly and reported in plain English, and runs social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Its Hamilton team also designs and builds Webflow, WordPress and Shopify websites, develops iOS and Android apps, sets up and integrates HubSpot CRM, and helps businesses adopt practical AI where it saves real time. New clients can start with a free audit report or a free consultation.
Origin SEO
Origin SEO is an independent, senior-led SEO consultancy based in Auckland, led by founder Alfonso Mannella, who has more than 15 years of experience across agencies, client-side roles and independent contracting. It works with New Zealand businesses and with agencies that need specialist SEO support, and takes on a small number of clients at a time so each engagement gets a customised approach rather than a template. Its services cover local SEO, B2B SEO, ecommerce SEO, international SEO, generative engine optimisation for visibility in AI platforms such as ChatGPT, Perplexity and Gemini, SEO migrations, website UX and white-label SEO outsourcing for agencies. Typical work includes technical audits, content planning and briefs, site structure and search intent mapping, and it can plug into an in-house team, lead a specific project or advise in the background alongside developers and designers. Pricing is transparent, with a published standard hourly rate and custom quotes for retainers and larger projects, no long-term contracts unless agreed, and a free top-level evaluation instead of automated audits. It does not guarantee rankings, does not outsource its work, and serves clients in Australia, the UK, Europe and North America as well as New Zealand. Contact is hello@originseo.com.
Ripple Effect Digital Marketing
Ripple Effect Digital Marketing is a Mount Maunganui-based SEO and Google Ads agency serving Tauranga, the Bay of Plenty and businesses throughout New Zealand. It was founded in 2010 by Dave Manville as Write Ahead Ltd, a name built around its two original services, copywriting and SEO, and was later renamed Ripple Effect. Dave still owns and runs the business with a small team of specialists, and clients deal with one person, the same person who does the work. SEO is the core of the agency's work. Campaigns start with website and competitor analysis, keyword research and ranking checks, followed by on-page optimisation and monthly measurement of organic search and Maps rankings and traffic. Its local SEO service covers Google Business Profile setup, verification and optimisation, citations, customer reviews and on-page local relevance for businesses such as motels, dentists, plumbers, retailers and restaurants. The agency also offers SEO audits, SEO copywriting and SEO training. Ripple Effect is a Google Certified Partner and manages Google Ads, Google Shopping, display and remarketing campaigns, along with Facebook and Instagram marketing. Clients are not tied to signed contracts and decide month to month based on results, with detailed reporting on all work carried out. Webflow and Shopify web design is available through the team.
SimplySEO
SimplySEO is a Wellington SEO and Google Ads agency run by managing director Jackson Ertel, who has worked in Google Ads and website optimisation since 2003. The business began when former clients asked Jackson to keep looking after their marketing, and it still works on the same principles of honest advice, transparent pricing and recommendations without jargon. The team does not outsource work overseas or rely on automated SEO audits, preferring to review each client's online presence directly and give best-practice recommendations. Its SEO work is packaged as a Basic SEO Audit covering 5 to 10 pages from $999 plus GST, a Large SEO Audit for sites of 10 or more pages from $1,999 plus GST with keyword mapping and content recommendations, and a Full SEO Package, priced after investigation, that adds link analysis and link generation for competitive industries. Alongside search, SimplySEO manages Google Ads campaigns and Google Ad Grants, and builds and hosts websites, with a senior web developer handling site builds. It also provides white-label SEO and Google Ads services to marketing agencies around New Zealand, covering SEO audits, keyword and ranking investigation, Google Business Profile optimisation and white-labelled reporting. New clients start with a free discovery call.
SlateSEO
SlateSEO is a Wellington-based studio focused on local SEO and conversion-ready websites for trades and service businesses across Wellington, the Hutt Valley and Porirua, including plumbers, electricians, builders, roofers and painters. Its aim is to win local search in both Google Maps and organic results, turn that visibility into enquiries, and add paid advertising only once tracking is in place and the return is clear. The work covers technical SEO such as crawl and indexation problems, page speed, schema and internal linking, fast service pages with tracking on every form and phone tap, and Google Business Profile management covering categories, services, posts and reviews, plus consistent business details across New Zealand citation sites and curated backlinks. Instead of a monthly PDF, clients get a live report link showing weekly keyword positions, site health and the work completed each month, with Google performance read from Search Console. Packages are month to month in NZD, from the Get Found plan at $249 a month through Local Launch, Growth and Scale, with optional Google Ads and Meta Ads management and one-off SEO audits. Published work includes a 112 percent lift in organic leads over 90 days for Window Maintenance, plus sites for Aroha Apothecary and Scendent Mental Health. Contact is hello@slateseo.co.nz or 021 638 205.
Somar Digital
Somar Digital is a Wellington digital agency based at Level 6, 56 Victoria Street, working with organisations across New Zealand. It focuses on public organisations, charities and not-for-profits, with clients including the Cancer Society, Citizens Advice Bureau, Greater Wellington Regional Council, the Ministry of Social Development, Mountain Safety Council, Plunket and Health New Zealand. Its SEO service starts with a detailed audit and a tailored strategy, then covers technical SEO, on-page optimisation, content improvements, local SEO and link building, with ongoing tracking and adjustments, plus work to prepare sites for AI-powered search. Somar Digital combines SEO with search engine marketing and Google Ads, user experience design, web design, website development, Silverstripe development, AWS website hosting and ongoing support and maintenance, so search work and the website itself are handled by one team. It also helps nonprofits access the Google Ad Grant. A published case study describes SEO improvements to the Plan My Walk site that led to a 170% increase in organic traffic for Mountain Safety Council. Pricing is quoted per project after a free initial consultation rather than through fixed packages.
The Hustle
The Hustle is a Dunedin digital agency at 90 Crawford Street that has been building websites, apps and digital marketing for nearly 20 years, with a team based in Dunedin and across Aotearoa. Its SEO work is done entirely in house in New Zealand, with no off-shoring, and covers website audits, on-site and off-site optimisation, ethical link building and long-term SEO strategy. Each engagement starts with market and competitor research and keyword evaluation, followed by a site analysis and an initial report with recommendations. The team then updates titles, meta descriptions, headings and content, builds a content strategy, fixes site speed issues and creates and submits sitemaps, reviewing results and reporting every month. Clients also get access to the agency's own marketing platform for keyword analysis, automated monthly reports and performance charts. Beyond SEO, The Hustle offers custom website design and development, Shopify development, app and software development, performance tuning, secure hosting and technical services such as DNS, email management and API integration. Portfolio work includes speed optimisation and a custom PC part-picker tool on the Shopify store of Godmode, a New Zealand PC builder.
The Marketing Studio
The Marketing Studio is a Nelson marketing consultancy established in 2004, working from Suite 2, Level 1, 244 Hardy Street and led by director and marketing consultant Chris Butler with an in-house graphic and web design team. It helps owner-operators and managers who lack the time or experience to plan their own promotion, combining marketing strategy with production across web, print, social media, radio and TV. Its search engine optimisation service covers on-page work, identifying the most important key phrases for a site, updating content and building internal links, plus off-page link building, Google Analytics setup and training on how to read the data. Conversion optimisation reviews calls to action and usability so visitors turn into enquiries, and the team also sets up and manages Google Ads and Facebook ads campaigns. Three published SEO audit packages, from a quick overview for DIY websites to a detailed e-commerce report, review websites, keywords, blogs and social visibility, and the studio can implement the recommended changes for time-poor clients. Other services include website design and build, email marketing, social media, copywriting, PR and event management. Clients include Nelson Day Surgery, Metalcraft, the Nelson Tasman Chamber of Commerce, Tile Direct Nelson and Milnes Beatson Accountants.
Totum Digital
Totum Digital is a Tauranga digital marketing studio that has worked with New Zealand businesses since 2012, led by Troy Symes. The team handles websites, Google Ads, SEO, branding and content under one roof, so clients deal directly with the people doing the work. Its SEO service treats search as a long-term build rather than an overnight fix, starting with technical audits and solid foundations and putting a strong focus on local search so nearby customers can find the business. Web design and development covers conversion-focused brochure sites and e-commerce stores, while Google Ads campaigns are built around quality enquiries and smarter spending, with analytics and reporting included. Totum also offers channel strategy, graphic design, brand identity and content creation, including web copy, product photography and short-form video. Recent work includes ongoing website management, local SEO and Google Ads for Sign Culture, a Bay of Plenty signage and vehicle wrap business, plus websites and ad campaigns for Tauranga trades such as Electric Avenue and Home Improvement Specialist. Clients range from builders and tradies to tourism operators, retailers and growing teams across Tauranga, the Bay of Plenty and beyond.
Webtech Creative
Webtech Creative is a full-service brand, web and marketing agency in Palmerston North, working from its studio at 1/15 Milson Line. Since 2011 the team has partnered with more than 250 New Zealand brands, bringing strategy, design, marketing, web and technology under one roof so clients can brief one agency rather than several. Its search engine optimisation work combines strategy, clean technical foundations and content, using Ahrefs to track rankings, audit performance and find high-value keyword opportunities, then making ongoing technical fixes and content improvements to keep sites ranking. The agency designs fast WordPress websites built to be SEO-ready and easy to manage, and runs Google search and display campaigns alongside Meta advertising, with a dedicated Google specialist on the team. Other services include campaign management and analytics, social media marketing backed by an in-house photo and video team, email marketing, an outsourced marketing team option, brand strategy and identity, and website and cloud hosting. Webtech works with organisations in agribusiness, professional services, tourism, education, manufacturing and local government across the Manawatū and beyond, with recent projects including websites for Champion Building, Andene Contracting, Straitline Canvas and the Middle District Lions Club.
WebWizards
WebWizards is a Hamilton digital marketing and website optimisation agency based in Rotokauri, trading under Devine Enterprises Limited. The team has been designing, building, marketing and optimising websites since 2002 and reports more than 300 clients and 3,500 projects for businesses across New Zealand and overseas. It has been a Google Ads Partner since 2011 and also holds Google Cloud, Shopify, Squarespace and Rocketspark partnerships. SEO sits within its website optimisation service, which covers keyword-based on-site SEO, search indexing optimisation with semantic HTML, XML sitemaps, robots files and canonical links, plus web performance, user experience and conversion rate optimisation. Comprehensive website audits include technical SEO checks, content and user experience reviews, page speed testing, link checking and reviews of DNS, hosting and Google properties, delivered with a review meeting and written recommendations. WebWizards also sets up and reviews Google Business Profiles, manages Google Ads campaigns, configures Google Analytics and advanced tracking, and builds websites and Shopify stores. The agency says it cannot guarantee first-page rankings for every keyword but works to best-practice SEO standards, with transparent reporting so clients can see what is being done. Meetings are by appointment, and initial consultations are free of obligation.
WildPoint
WildPoint is a small SEO consultancy based in Hamilton, Waikato, founded by Amber, who holds a Bachelor of Business majoring in Digital Business and spent more than six years in travel and tourism before a digital marketing internship and starting the business. It was set up to give small and medium businesses in New Zealand and Australia SEO support at prices they can manage, rather than retainers costing thousands a month. Most clients start with a fixed-price website audit, delivered within 48 hours as a plain-English report of what is holding the site back and what to fix, with no logins needed and no follow-up sales call. Higher tiers add six months of access to a private portal that breaks each fix down with explainer videos and email support, and a strategy call. Clients can make the changes themselves or hand them over through hourly support. It also writes SEO blog posts researched around keyword and search intent by a person rather than AI, and offers weekly Growth and Authority SEO plans. Its Hamilton work focuses on local visibility for tradies, retailers, construction firms, agritech companies and professional services, including Google Business Profile optimisation and suburb-level relevance. Contact is hello@wildpointconsulting.com.
What to ask a SEO audit agency
- What does the audit cover: crawl, content, links, or all three?
- Is the output a document only, or a prioritised fix list?
- Will you implement fixes, or only recommend them?
- How do you separate critical issues from noise?
- What access do you need, and how long does the audit take?
Other services in New Zealand
- GEO agencies in New Zealand
- Local SEO agencies in New Zealand
- Ecommerce SEO agencies in New Zealand
- Web design agencies in New Zealand
- Link building agencies in New Zealand
- PPC and Google Ads agencies in New Zealand
- Content marketing agencies in New Zealand
- Technical SEO agencies in New Zealand
- Social media agencies in New Zealand
- Shopify SEO agencies in New Zealand
- Small business SEO agencies in New Zealand
- CRO agencies in New Zealand