Shopify SEO Agencies in New Zealand
Shopify SEO is search work on a Shopify store. Collections, products, themes and apps all create URLs, and duplicate paths are common. The work overlaps ecommerce SEO but the constraints are specific to Shopify. Agencies here publish a Shopify service. Ask what they change in the theme, how they treat duplicate URLs, and what happens when the theme is replaced.
This page compares 6 agencies with a New Zealand location.
A1 Websites
A1 Websites is a Nelson web design, SEO and Google Ads practice run by Marcus, who has worked professionally online since 1998 and deals with clients directly from the first conversation through implementation and ongoing improvement, with no account-manager layers in between. Its SEO work starts with mapping important searches to the right pages so each page has a clear job and pages do not compete for the same phrase. Technical foundations cover crawl and indexation checks, status codes, canonicals, sitemap coverage and noindex rules, page weight, layout stability and mobile usability, plus headings, metadata and structured data. It also plans content and internal linking, and protects rankings during website migrations by inventorying indexable URLs, mapping redirects and checking the release. Alongside search it builds and redesigns sites on WordPress, Shopify, WooCommerce, Squarespace and Wix, and manages Google Ads and Shopping. Published work includes ongoing SEO and Google Ads for Nelson manufacturer O2B Healthy, Google Ads across Marsden Hotels and Resorts properties, and sites for Ironline Steel Detailing and Cycle Nelson. A1 does not guarantee rankings. Contact is marcus@a1websites.co.nz or 022 391 3500.
MRD Web + Digital Marketing
MRD Web + Digital Marketing is a Napier digital agency based at 2/42 Tennyson Street, building websites and running online marketing for Hawke's Bay businesses. The team, led by directors Carrie and Mike Reaney, includes web designers, developers, a helpdesk coordinator and a digital marketing manager. Every MRD website is built to be search engine friendly and to pass Google's Core Web Vitals assessment, and the agency adds dedicated SEO services on top: keyword research using data from Google, Moz, Majestic and other sources, SEO audits that benchmark a site's development, backlinks and content and show its closest search competitors, SEO strategy with keyword mapping, and SEO copywriting. Its approach treats search visibility as digital market share and favours practical recommendations over tech talk. Alongside SEO, MRD offers website design and development, WordPress and Shopify e-commerce, Google Ads, analytics, email marketing, blog and news content, hosting, security and ongoing support through its own helpdesk. MRD is a Google Partner. Recent projects include websites for ABC Software, a horticulture software provider, Hawke's Bay Natural Lamb, New Zealand Game Birds, Motus Hydraulics, Conroy Removals and the Hawke's Bay Foundation, plus an e-commerce store for Waipawa Butchery.
Next Wave
Next Wave is a Hamilton digital marketing agency based at 526 Victoria Street, Hamilton Central, that describes itself as New Zealand's first AI-powered digital marketing agency. It is a Google Partner and works with businesses across New Zealand, serving Hamilton and the Waikato as well as clients in Auckland, Tauranga and Christchurch. Its SEO work pairs AI tools for trend analysis with hands-on strategy. It covers local SEO through Google Business Profile, local keywords and reviews; technical SEO for speed, crawlability and schema; ecommerce SEO for category and product pages on Shopify and other platforms; full SEO audits with a prioritised fix list; share-of-voice tracking against competitors; and generative engine optimisation aimed at being cited in Google's AI Overviews and tools such as ChatGPT. Beyond SEO, Next Wave manages Google Ads across Search, Shopping, Display and remarketing, managed weekly and reported in plain English, and runs social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Its Hamilton team also designs and builds Webflow, WordPress and Shopify websites, develops iOS and Android apps, sets up and integrates HubSpot CRM, and helps businesses adopt practical AI where it saves real time. New clients can start with a free audit report or a free consultation.
NZ Digital
NZ Digital is an Auckland digital marketing agency founded in 2011, with its office at Level 10, 23 Customs Street East in the city centre. The team specialises in Google Ads, Meta campaigns, websites, search engine optimisation and digital strategy for ambitious businesses that want more customers and better leads. Its SEO work improves visibility in Google and Bing through technical SEO, local search and content matched to what customers actually search for, with transparent reporting and no vanity metrics, and it runs dedicated campaigns for Christchurch and Canterbury businesses as well as Auckland clients. Websites are built on WordPress, Shopify, Shopify Plus and SilverStripe, and paid media covers Google, Google Merchant, Microsoft, Facebook, Instagram, LinkedIn and TikTok ads plus remarketing. The agency also offers content and social marketing, Mailchimp and Klaviyo email, conversion rate optimisation and analytics. Published client results include 154 new memberships and $284k revenue for Howick Golf from a location-focused strategy, a 57 percent rise in new users for Design Builders, and a 14x return on ad spend for Wool.Life. Contact is hello@nzdigital.co.nz or 09 601 8963.
The Hustle
The Hustle is a Dunedin digital agency at 90 Crawford Street that has been building websites, apps and digital marketing for nearly 20 years, with a team based in Dunedin and across Aotearoa. Its SEO work is done entirely in house in New Zealand, with no off-shoring, and covers website audits, on-site and off-site optimisation, ethical link building and long-term SEO strategy. Each engagement starts with market and competitor research and keyword evaluation, followed by a site analysis and an initial report with recommendations. The team then updates titles, meta descriptions, headings and content, builds a content strategy, fixes site speed issues and creates and submits sitemaps, reviewing results and reporting every month. Clients also get access to the agency's own marketing platform for keyword analysis, automated monthly reports and performance charts. Beyond SEO, The Hustle offers custom website design and development, Shopify development, app and software development, performance tuning, secure hosting and technical services such as DNS, email management and API integration. Portfolio work includes speed optimisation and a custom PC part-picker tool on the Shopify store of Godmode, a New Zealand PC builder.
WebWizards
WebWizards is a Hamilton digital marketing and website optimisation agency based in Rotokauri, trading under Devine Enterprises Limited. The team has been designing, building, marketing and optimising websites since 2002 and reports more than 300 clients and 3,500 projects for businesses across New Zealand and overseas. It has been a Google Ads Partner since 2011 and also holds Google Cloud, Shopify, Squarespace and Rocketspark partnerships. SEO sits within its website optimisation service, which covers keyword-based on-site SEO, search indexing optimisation with semantic HTML, XML sitemaps, robots files and canonical links, plus web performance, user experience and conversion rate optimisation. Comprehensive website audits include technical SEO checks, content and user experience reviews, page speed testing, link checking and reviews of DNS, hosting and Google properties, delivered with a review meeting and written recommendations. WebWizards also sets up and reviews Google Business Profiles, manages Google Ads campaigns, configures Google Analytics and advanced tracking, and builds websites and Shopify stores. The agency says it cannot guarantee first-page rankings for every keyword but works to best-practice SEO standards, with transparent reporting so clients can see what is being done. Meetings are by appointment, and initial consultations are free of obligation.
What to ask a Shopify SEO agency
- What Shopify SEO work is included beyond theme tweaks?
- How are collection, product and duplicate URL issues handled?
- Who can edit the theme, and what happens at a theme change?
- How are apps that affect crawl or speed reviewed?
- How will you report sales-related outcomes?
Other services in New Zealand
- GEO agencies in New Zealand
- Local SEO agencies in New Zealand
- Ecommerce SEO agencies in New Zealand
- Web design agencies in New Zealand
- Link building agencies in New Zealand
- PPC and Google Ads agencies in New Zealand
- Content marketing agencies in New Zealand
- Technical SEO agencies in New Zealand
- Social media agencies in New Zealand
- Small business SEO agencies in New Zealand
- SEO audit agencies in New Zealand
- CRO agencies in New Zealand