PPC & Google Ads Agencies in Wellington
PPC and Google Ads are paid search: you pay for clicks from ads on search and related placements. The work covers account structure, keywords, ads, bidding and conversion tracking. Media spend is separate from the management fee. Agencies here publish Google Ads, PPC or SEM. Compare who owns the account, which campaigns are in scope, and how conversions are defined.
This page compares 7 agencies with a Wellington location.
Aro Digital
Aro Digital is a Wellington digital marketing agency founded in 2017 and named after the Aro Valley, with its main office at 232 Oriental Parade in Oriental Bay and a second office at 4 Ash Street in central Christchurch. Led by managing director Pearl Dupont, its team of around fifteen includes client strategy managers, performance and paid media specialists, creative production staff and a chief technology officer. Its services cover SEO to grow organic reach, paid search and Google Ads, social media campaigns, display and video advertising, media buying, analytics and insights, and marketing dashboards, and it runs digital marketing workshops tailored to in-house teams. It focuses on B2B lead generation, social enterprises and organisations working for the environment and communities, behaviour change campaigns, event marketing and ecommerce. Published case studies include lead generation for law firm Lane Neave, a behaviour change campaign for the Civil Aviation Authority and growth work for the Zealandia ecosanctuary, and clients shown on its site include World of WearableArt and CubaDupa. It describes itself as a results-driven, value-first agency that works as an extension of the client's team and puts weight on educating clients about their own digital platforms. Contact is kiaora@aro.digital or 027 948 9945.
Digitella Marketing
Digitella Marketing is a Wellington digital marketing agency at 17 Garrett Street in Te Aro, working mainly with New Zealand SaaS and ecommerce businesses. It describes itself as channel agnostic, combining Google Ads, search engine optimisation, web analytics, paid social media, email marketing and custom marketing dashboards into cross-channel strategies aimed at sustainable long-term growth. Its SEO service is tailored to each client: the team first researches the industry and growth targets, then works across key ranking factors such as site structure, content quality and keyword targeting, and every SEO client gets a dedicated dashboard showing the work being done and the results it drives. Analytics projects bring data together across touchpoints to guide marketing decisions. Clients quoted on the site include Addressfinder, Netsafe, Locomo, Curio Publisher, Mitchells Nutrition, Flatpack and RealESmart, with testimonials citing growth in traffic, revenue and customer sign-ups, and Google Ads accounts rebuilt on tight budgets. The agency positions itself as an extension of in-house teams that explains its work in plain language. Contact is admin@digitella.nz or +64 27 822 3293.
MOGGED
MOGGED is a small, New Zealand owned web design and SEO studio based at 262 Thorndon Quay in Thorndon, Wellington. It builds websites, runs SEO and manages ads for small businesses that have no marketing department, and keeps all design, writing and code in New Zealand rather than sending work offshore. About a third of its clients are outside the capital and are served by phone, video and screen-share, and the studio says it has worked with more than 100 New Zealand businesses. Its local SEO plan is a fixed monthly fee, month to month after the first three months, covering Google Business Profile setup and optimisation, local landing pages and on-site fixes, reviews and citations, readiness for AI search and a one-page monthly report. A Growth SEO plan for multi-location, national and online stores adds a content programme of guides and service pages, authority and link building, conversion and call tracking and a monthly strategy call. Technical work covers speed, structure, page titles, schema markup and internal links. The team also offers combined website and SEO builds, with a free homepage preview before any payment. Clients include Pulse Health, Frosty Boy, Koru Kids Early Learning Centre, Matthew Palmer Construction and Kickflip Pizza.
Nexaii
Nexaii is a Wellington-based digital marketing agency founded by Trent Pinet that works with trade and service businesses across the Wellington region, including Wellington CBD, Lower Hutt, Upper Hutt, Porirua and the Kapiti Coast. Its clients include plumbers, electricians, builders, landscapers, cleaners and professional service firms, and the agency is deliberately small, so clients deal directly with the founder rather than an account manager. Its SEO service follows a four-stage monthly process. It starts with keyword research into the high-intent local searches customers use, mapped to the services and suburbs that matter most, then moves to on-page and technical work on page titles, headings, internal links, site speed and mobile performance. Google Business Profile and map pack optimisation covers categories, service areas, photos, posts, citation cleanup and a review strategy, and the service also includes link building plus a plain-English monthly report and call. SEO is priced at a published $950 a month with no lock-in contracts. Alongside SEO, Nexaii runs Google Ads campaigns with conversion tracking, builds fast mobile-first websites, and offers AI automation such as database reactivation campaigns, AI voice agents for calls and automated follow-up sequences. New clients start with a free digital audit.
SimplySEO
SimplySEO is a Wellington SEO and Google Ads agency run by managing director Jackson Ertel, who has worked in Google Ads and website optimisation since 2003. The business began when former clients asked Jackson to keep looking after their marketing, and it still works on the same principles of honest advice, transparent pricing and recommendations without jargon. The team does not outsource work overseas or rely on automated SEO audits, preferring to review each client's online presence directly and give best-practice recommendations. Its SEO work is packaged as a Basic SEO Audit covering 5 to 10 pages from $999 plus GST, a Large SEO Audit for sites of 10 or more pages from $1,999 plus GST with keyword mapping and content recommendations, and a Full SEO Package, priced after investigation, that adds link analysis and link generation for competitive industries. Alongside search, SimplySEO manages Google Ads campaigns and Google Ad Grants, and builds and hosts websites, with a senior web developer handling site builds. It also provides white-label SEO and Google Ads services to marketing agencies around New Zealand, covering SEO audits, keyword and ranking investigation, Google Business Profile optimisation and white-labelled reporting. New clients start with a free discovery call.
SlateSEO
SlateSEO is a Wellington-based studio focused on local SEO and conversion-ready websites for trades and service businesses across Wellington, the Hutt Valley and Porirua, including plumbers, electricians, builders, roofers and painters. Its aim is to win local search in both Google Maps and organic results, turn that visibility into enquiries, and add paid advertising only once tracking is in place and the return is clear. The work covers technical SEO such as crawl and indexation problems, page speed, schema and internal linking, fast service pages with tracking on every form and phone tap, and Google Business Profile management covering categories, services, posts and reviews, plus consistent business details across New Zealand citation sites and curated backlinks. Instead of a monthly PDF, clients get a live report link showing weekly keyword positions, site health and the work completed each month, with Google performance read from Search Console. Packages are month to month in NZD, from the Get Found plan at $249 a month through Local Launch, Growth and Scale, with optional Google Ads and Meta Ads management and one-off SEO audits. Published work includes a 112 percent lift in organic leads over 90 days for Window Maintenance, plus sites for Aroha Apothecary and Scendent Mental Health. Contact is hello@slateseo.co.nz or 021 638 205.
Somar Digital
Somar Digital is a Wellington digital agency based at Level 6, 56 Victoria Street, working with organisations across New Zealand. It focuses on public organisations, charities and not-for-profits, with clients including the Cancer Society, Citizens Advice Bureau, Greater Wellington Regional Council, the Ministry of Social Development, Mountain Safety Council, Plunket and Health New Zealand. Its SEO service starts with a detailed audit and a tailored strategy, then covers technical SEO, on-page optimisation, content improvements, local SEO and link building, with ongoing tracking and adjustments, plus work to prepare sites for AI-powered search. Somar Digital combines SEO with search engine marketing and Google Ads, user experience design, web design, website development, Silverstripe development, AWS website hosting and ongoing support and maintenance, so search work and the website itself are handled by one team. It also helps nonprofits access the Google Ad Grant. A published case study describes SEO improvements to the Plan My Walk site that led to a 170% increase in organic traffic for Mountain Safety Council. Pricing is quoted per project after a free initial consultation rather than through fixed packages.
What to ask a PPC and Google Ads agency
- Which accounts will you manage, and who owns them?
- How is budget split between search, shopping and other campaigns?
- What conversion actions will you track, and who sets them up?
- How often are search terms and negatives reviewed?
- What fee structure applies, and what media spend is separate?