PPC & Google Ads Agencies in Mackay
PPC and Google Ads are paid search: you pay for clicks from ads on search and related placements. The work covers account structure, keywords, ads, bidding and conversion tracking. Media spend is separate from the management fee. Agencies here publish Google Ads, PPC or SEM. Compare who owns the account, which campaigns are in scope, and how conversions are defined.
This page compares 5 agencies with a Mackay location.
Bright Light Marketing
Bright Light Marketing is a full-service digital and traditional marketing agency based at 320 Shakespeare Street in Mackay, Queensland. Operating since 2014, the locally owned team helps regional brands cut through platform noise with strategy-led creative rather than cookie-cutter retainers. Core digital services include search engine optimisation (on-page, off-page, local and technical SEO), Google Ads and Facebook Ads management, website design and development across WordPress, Shopify, Webflow and Square, plus social media management on Facebook, Instagram and LinkedIn. The agency also covers branding, graphic design, photography, video and traditional media so Mackay clients can keep print, broadcast and digital under one roof. Public client feedback highlights website builds, Google Ads, Google Business Profile work, LinkedIn setup and shopfront signage for local businesses from barbers to fencing and industrial suppliers. Bright Light positions itself as an all-rounder Mackay agency that listens first, designs campaigns around budget and audience, then tests and optimises with the client along for the ride. Contact is published as karen@brightlightmarketing.com.au and (07) 4849 5410.
Landmark Visuals
Landmark Visuals is a web design and digital marketing studio based in Mackay, Queensland, run by Jordan Cullen. Jordan has spent more than twelve years working across Mackay and regional Queensland as a commercial videographer and photographer for industrial, corporate and healthcare clients, and moved into web design after seeing strong imagery lost on poorly built websites. The studio builds hand-coded websites without page builders or monthly platform fees, so clients own the site outright, and it bakes technical structure, schema markup for AI search and on-page SEO into each build. It also manages local Google Ads campaigns for Mackay businesses on no lock-in terms, offers website redesigns and a launch package for new businesses that includes a landing page, Google Business Profile setup and baseline SEO, and can add commercial photography and video through its sister studio, Jordan Cullen Photo. Projects on its site include Nutrition for a Healthy Life, a regional dietitian with an integrated Kalix booking portal, Mackay Premium Resumes, aimed at mining, trades and executive professionals, and Hype Machine, a Queensland PR agency. Enquiries go through the contact form on its website.
Matilda Internet
Matilda Internet is a Mackay business that has helped companies in Mackay, the Whitsundays and Queensland get online since 1997. The office is at 29 Gregory Street, Mackay QLD 4740. Its digital marketing work covers websites built to rank and convert, SEO and local SEO, review and reputation management, social and content strategy, email marketing, Google Ads and analytics. The Mackay service page describes a set order of work: understand the business and its most profitable products, review competitors, then agree a priority list and execute one step at a time with the client still in charge. Published local examples include a home-based soap maker whose optimised online shop was the main form of advertising, a Mackay florist moved off a print directory onto Google Ads and a redesigned shop, a cake maker worked to page one of Google, and a vehicle-hire business that grew from home pickup into a commercial premises. The public sales address is sales@matilda.net.au.
Rebel Nation
Rebel Nation is a Mackay-based digital marketing and design agency operating from 37 Carlyle Street, Queensland. The team blends strategy, branding, websites, SEO, digital ads, social content, photography, video, PR and traditional advertising for regional businesses that want direct, no-buzzword marketing. Website and SEO work covers design and development, UX mapping, analytics reporting, SEO strategy and implementation, plus ecommerce storefronts. Digital and social services include content systems, lead magnets, funnels and paid ad setup, while advertising and media span TV, radio, press, outdoor and digital placements. Rebel Nation also offers DIY marketing courses, coaching and workshops for owners who want to build in-house capability. The agency leads with its people and positions marketing as honest, creative and commercially useful rather than overcomplicated decks. Public contact is action@rebelnation.com.au and 07 4944 0976, with a podcast (Marketing + Margaritas) for founders researching the team before they enquire.
Strategic Media Partners
Strategic Media Partners is a full-service marketing and advertising agency at 36 Wellington Street in Mackay, Queensland, working with tradies, local shops and service providers across the Mackay region. Its digital marketing work covers search engine optimisation, pay-per-click and search engine marketing, social media marketing across Facebook, Instagram, LinkedIn, YouTube and TikTok, email marketing, lead generation and conversion optimisation. The SEO service is aimed at Mackay businesses and includes keyword targeting for Mackay-specific searches, local SEO for Google Maps and the local pack, and optimised content. The agency also designs and develops websites, including online stores, security and backup, and induction training systems, and it handles graphic and brand design, capability statements, photography, television and radio advertising, jingles and commercial signage. Director Alan brings more than 25 years in the media industry, while Director and Digital Operations Manager Matt leads digital campaigns, supported by a website developer and a team of digital marketing staff. Clients named on its site include Jayco Mackay, Whitsunday Office Machines, InSitu Services, Viking and Mackay Spa Shed. Enquiries go to (07) 4951 4000.
What to ask a PPC and Google Ads agency
- Which accounts will you manage, and who owns them?
- How is budget split between search, shopping and other campaigns?
- What conversion actions will you track, and who sets them up?
- How often are search terms and negatives reviewed?
- What fee structure applies, and what media spend is separate?
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