PPC & Google Ads Agencies in Hobart
PPC and Google Ads are paid search: you pay for clicks from ads on search and related placements. The work covers account structure, keywords, ads, bidding and conversion tracking. Media spend is separate from the management fee. Agencies here publish Google Ads, PPC or SEM. Compare who owns the account, which campaigns are in scope, and how conversions are defined.
This page compares 9 agencies with a Hobart location.
42 Digital
42 Digital is a full-service digital marketing agency headquartered at Suite 30/11 Morrison Street, Hobart, and working with businesses across Tasmania and the rest of Australia. The agency traded as Tailored SEO before rebranding to 42 Digital, and SEO remains the channel most clients start with. Founder and director Richard Chalmers leads a named team that includes a digital operations coordinator, digital marketing coordinators, an SEO specialist and a web developer. Services cover search engine optimisation and local SEO, Google Ads, social media management, email marketing, website design and in-house photography and videography. Every client gets one dedicated account manager, plain-English monthly reporting and face-to-face planning, and the agency takes on only one business per industry in each area. Engagements start with a site audit, then planning, sign-off, rollout and reporting. Published Hobart case studies include Hobart small business Bins R Done, which saw a 230% increase in website traffic, and IT support firm Channel Tech Support, which reached the top three for six keywords within three months. Florage, an eco-friendly florist with stores in Hobart and Launceston, is listed with 76 keywords in the top three positions.
Digital Vision Group
Digital Vision Group is a performance marketing studio with home bases in Hobart and Melbourne, working with businesses across Tasmania and mainland Australia. Founded in 2019, the senior-led team has delivered more than 40 projects and brings strategy, content, paid media, SEO and web design together under one workflow. Its SEO work covers on-page and technical optimisation, keyword and intent mapping, content direction, and local SEO with Google Business Profile management. For Hobart clients, the studio pairs local SEO, including profile optimisation, local keywords, reviews and on-page signals, with fast, conversion-focused websites, aiming to place businesses in the Hobart map pack and organic results. Paid search runs through Google Search and Performance Max campaigns with keyword and intent targeting, landing-page alignment and ROI reporting, alongside Meta Ads, social media management and end-to-end lead generation systems with landing pages and CRM follow-up automation. Recent work includes a trust-first website, SEO and Google Ads for Tasmanian cleaning company Khalsa Cleaning Services, a full exam-prep coaching platform with live-class booking and Stripe checkout, and a guidance-led site for a Sydney education consultancy. Typical clients are trades, clinics, hospitality venues, professional services firms and local retailers, and discovery calls are free.
Hello Wally
Hello Wally, known simply as Wally, is a small Hobart digital marketing and branding company based on Liverpool Street, helping Tasmanian businesses get found online. The team, led by Aaron and Tom, groups its work into four areas: brand awareness and identity creation, content creation, web design and development, and digital marketing. On the marketing side Wally manages PPC and Google Ads campaigns, search engine optimisation and social media marketing, with published client results including higher Google Ads conversions, more website conversions and more calls from Google Business Profile. Web work spans website design and development, e-commerce sites and campaign landing pages, while content services cover copywriting, photography, videography and animation. Brand work includes identity creation and graphic design. Wally positions itself as a plain-speaking alternative to jargon-heavy agencies, explaining search and advertising in simple terms and avoiding long lock-in contracts. Client testimonials come from Tasmanian businesses such as Joinery Supplies Tasmania, Tasmanian Locksmiths, Hobart Arbor Co and Just Pet Travel, several of whom mention long relationships with Aaron, quick turnaround on requests and improved local visibility on Google.
Hobart SEO
Hobart SEO is a Tasmania-focused SEO company helping Hobart and regional Tasmanian businesses turn Google visibility into qualified enquiries. Services cover local SEO and Google Business Profile work across the CBD, Battery Point, North Hobart, Sandy Bay and surrounds, plus technical SEO, intent-led content marketing, link building, SEO web design and Google Ads. The team also prepares sites for AI search surfaces such as Google AI Overviews, ChatGPT, Perplexity and Gemini through entity-ready, answer-focused content. Campaigns are built around commercial keywords and competitor gaps rather than recycled templates, with transparent reporting tied to leads instead of vanity metrics. Typical Hobart retainers are described from roughly $400 to $2,500-plus per month depending on competition and scope, with statewide coverage into Launceston, Devonport, Kingston, Glenorchy and regional Tasmania when operators need multi-city demand.
Iceberg Digital Marketing
Iceberg Digital Marketing is a full-service digital agency with its Australian base in Howrah, Hobart, and a second team in London, Ontario. Co-founded by a digital strategist with more than 18 years of experience and by COO Fiona, who holds a Master of Commerce, the agency works with small and medium businesses, health practices, associations and member organisations, and e-commerce brands across Australia and North America. Its digital advertising service covers PPC and paid social, managing search, display and social campaigns across Google, Facebook and Instagram with ongoing optimisation to lift click-through rates and cut wasted spend. SEO work spans local search, including Google Business Profile optimisation and local citations, as well as national organic strategies, on-page improvements and content planning. The team also delivers website design and development, social media management, email marketing, creative services and graphic design, plus workflow automation across sales, marketing and support. A published case study describes a website rebuild, local SEO and brand work for an aesthetic clinic, and testimonials include clients in Queensland and Adelaide. New clients can book a free 30-minute digital audit.
Kings Digital
Kings Digital is a Hobart full-service digital agency covering digital strategy, marketing, web development and design for Tasmanian and Australian clients. The in-house team handles SEO end to end, including technical SEO, on-page work, content optimisation and local SEO so businesses appear in relevant geographic searches. On the paid side, Kings manages Google Ads across Search, Display and Performance Max, with keyword research, ad creative, landing-page work and transparent monthly reporting; recent in-house figures cite millions of impressions and tens of thousands of conversions managed for clients. Websites are built to be fast and responsive across common CMS platforms as well as custom builds, and design services span brand, UI/UX and campaign assets. Based at Elizabeth Street in Hobart, Kings partners with clients on both ongoing retainers and campaign projects, and holds Google Partner, Meta Business Partner and Shopify Partner credentials alongside Tasmanian Proud recognition.
Lightsmith Media
Lightsmith Media is a Hobart digital marketing agency at Level 2/162 Macquarie Street bringing national media discipline to Tasmanian businesses. Founder Andrew previously managed around $100 million in annual ad spend as Head of Media at TPG Telecom for brands including iiNet, Internode and Vodafone Australia, and clients work directly with Andrew and Hannah rather than junior account layers. Execution spans Google Ads and paid search, paid social on Meta and TikTok, display and streaming placements, search engine optimisation for local discovery, and conversion-focused WordPress sites and landing pages. Strategy is planned before budget is spent so channels reinforce one another, with jargon-free reporting tied to revenue outcomes instead of likes alone. The agency keeps a deliberately small client roster, serves Hobart and Tasmania plus select interstate clients, and positions itself as big-brand thinking without big-city overhead for local operators.
Magic Marketing Solutions
Magic Marketing Solutions is a Tasmania-based digital marketing agency operating from Old Beach near Hobart since 2019. The team helps local, national and international brands grow with SEO, paid advertising, social media, web design and lead generation shaped around Tasmanian audiences. Paid advertising is a core offer: Google Ads search campaigns, Facebook and Instagram ads, LinkedIn and TikTok placements, Bing ads and remarketing, with keyword research, bidding, creative and clear reporting aimed at calls, traffic and sales rather than vanity metrics. SEO work targets the right keywords and content to lift organic visibility for Hobart and statewide businesses. Website design and development covers mobile-friendly brochure sites through to ecommerce builds, alongside conversion rate optimisation, email marketing, CRM automation and marketing funnel creation. The agency positions itself as affordable and results-driven for small businesses across retail, food, wellness and similar sectors, with strategy starting from the client's goals and audience before campaigns go live. Contact is available by phone and from the Old Beach address, with free consultations offered for new enquiries.
Media Marketing Group
Media Marketing Group is a Tasmanian marketing agency based at 86 Gormanston Road, Moonah, in Hobart's northern suburbs, working with businesses and organisations across Tasmania and the rest of Australia. The team covers marketing strategy, digital development, graphic design, media bookings, and radio and video production under one roof. Its digital services include Google Ads and search engine marketing across search, display, video and shopping ads, monthly SEO plans with keyword research, blog writing, product and service descriptions, mobile usability and load-time improvements, plus email marketing, social media content and website hosting. The web team builds custom websites, ecommerce stores and mobile apps with database integration and Google Analytics, while the creative side handles corporate identity, print and digital design, photography and copywriting. Media Marketing Group also buys advertising across free-to-air and on-demand television, radio and press, and produces television commercials, radio campaigns and video in-house. Its portfolio features Tasmanian brands such as Mother Goose, Bliss Living Furniture, Tasmanian Homes, Salamanca Fresh, ZooDoo, Shop Tasmania and BG Self Storage. The agency can be reached on (03) 6281 2650.
What to ask a PPC and Google Ads agency
- Which accounts will you manage, and who owns them?
- How is budget split between search, shopping and other campaigns?
- What conversion actions will you track, and who sets them up?
- How often are search terms and negatives reviewed?
- What fee structure applies, and what media spend is separate?